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A totally simple way Google could have avoided f***ing up Google+ at Scott Porad

I’ve been meaning to write this blog post for a year, and I might as well get it out there now that I’ve just read that Google is backing away from Google+.

It’s not surprising that Google is getting away from Google+. It was actually a really good product, but the thing has had zero traction with real people.

But, Ihave to be honest, the way Google has handled Google+ has totally pissed me off. No, I’m not among the legions who have been unhappy about Google integrating Google+ into all of their other products.

I’m pissed because Google blew an amazing opportunity. Google possessed a totally simple and easy way to make Google+ practical and relevant, but somehow, I don’t know how, they f***ed it up.

What am I talking about? Let’s rewind to March 13, 2013:

We have just announced on the Official Google Blog that we will soon retire Google Reader (the actual date is July 1, 2013). We know Reader has a devoted following who will be very sad to see it go.

Naturally, there was a lot of reaction and angry Reader users.

But, Google could have avoided angry Reader users and given Google+ a massive boost by simply integrating Reader into Google+.

Yes, just that simple…make it so that you could follow an RSS feed as though it were another user in G+. Make it so that you could put RSS feeds into circles, and share them, just like you do with other G+ users.

If Google would have done that G+ would have taken off like wildfire and nobody would have ever looked back. I have no idea why they didn’t, but for some reason the lost potential has irritated me for a year. And, here we are now, with the whole effort going down the tubes.

What a waste.


P.S. I would love to hear from someone on the Plus or Reader teams about why Reader or RSS wasn’t integrated into G+. I mean, Google is filled with very smart people…there must have been some rationale or logic behind their thinking, and I’d like to know what it was. If you are someone who knows, shoot me an email or leave a comment.

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