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Amazon Targets Etsy With Handmade Marketplace - WSJ

Having vanquished scores of brick-and-mortar retailers, Amazon.com Inc. has a new target: Etsy Inc.

The Seattle Web retailer is prepping a marketplace for artisan goods it is calling Handmade. Etsy sellers received invites reviewed by The Wall Street Journal over the past few days to sign up for the new section of the Amazon site.

Were...

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