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The Pursuit of Purpose Over Profit - Seattle Creative and Marketing Agency | Seattle Wa | Belief Agency

Inspiration

The Pursuit of Purpose Over Profit

Mike Anderson / December 22, 2014

What is Apple's secret sauce? Bono knows, and I think he's right. 

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Jony Ive is himself classic Apple. Brushed steel, polished glass hardware, complicated software honed to simplicity. His genius is not just his ability to see what others cannot but also how he applies it. To watch him with his workmates in the holy of holies, Apples design lab, or on a night out is to observe a very rare esprit de corps. They love their boss, and he loves them. What the competitors dont seem to understand is you cannot get people this smart to work this hard just for money. Jony is Obi-Wan. His team are Jedi whose nobility depends on the pursuit of greatness over profit, believing the latter will always follow the former, stubbornly passing up near-term good opportunities to pursue great ones in the distance. Jonys values happen to add value — emotional and financial. It takes a unique alchemy of form and function for millions of people to feel so passionately about the robot in their pocket.

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