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Cinemark announces $8.99-a-month subscription service to fill more seats and take on MoviePass

Cinemas have experienced a steady decline in domestic moviegoing in the last decade. The number of tickets sold in the U.S. and Canada hit 1.32 billion last year, compared with 1.4 billion a decade ago, according to the Motion Picture Assn. of America. Box office revenues this year are down 4% so far, according to ComScore, thanks to movies that flopped.