Take Back Control from the App Stores
Launch new features and experiences on your schedule. Control exactly who sees each feature, and turn it on (or off!) instantly.
What are Feature Flags?
Feature Flags allow you to enable or disable mobile features at a moments notice, choosing exactly which users will see what features, and when. Gain web-like levels of control for mobile apps.
Stop waiting on App Store reviews. If something isn’t working, fix it instantly.
Instead of deploying to your entire user each release, conduct strategic rollouts to dogfood, beta test, and field test to get feedback as early and as cheaply as possible.
Stop showing the same version to every user. Harness the power of personalization to provide each user a delightful experience.
Gain powerful control over the timing and audience of your marketing campaigns.
Learn about Apptimize Feature Flags
Once you start shipping things like this, you’ll never want to go back.
-Chris Burnett, Engineer at VSCO & Formerly Twitter
Feature Flags for Product Teams
If your apps new feature performs well in a test, you can add more users until you reach your entire userbase. It something isnt working, respond immediately by dialing it back.
Fail early. Fail often. But fail internally. – Jason Mark, Fast Company
Validate new ideas as quickly and cheaply as possible, rather than risk testing out on your entire userbase.
No more messing around with the clunkiness of TestFlight or test devices. Flip a switch and its done.
Feature Flags for Marketing Teams
Feature Flags for Engineering Teams