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Inside the GIF factory: How Giphy plans to build a real business by animating the internet BI_FRANCE_light_background_color_vertical Profile Icon Search Icon Globe Icon BI_FRANCE_light_background_color_vertical Logo Business Insider Intelligence

Giphy's mission is to evangelize and proliferate the world of GIFs those micro-videos and animations that replay continuously in an endless loop and have become a standard means for expressing humor, shock or affection in news feeds and message threads across the world.