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$100K Freelancing | 17 Choosing The Right Freelancing Niche w/Connie Holen | Episode 17

Episode Summary

Connie and Chris discuss choosing the right freelancing niche for your interests, how to avoid burdening your clients with project management, and ways to look at the client discovery process

Episode Notes

Connie and Chris discuss choosing the right freelancing niche for your interests, how to avoid burdening your clients with project management, and ways to look at the client discovery process.

Started out generalist Struggled with marketing (time and strategy) 2 years ago, committed to positioning Started making connections Prospects started coming to me

Been at it 5 years

Treated positioning as a full-time job

Had an interest in fitness & the niche generally

Used a very calculated process to find the niche

Yoga/fitness needed to offer online scheduling Industry leader was hard to use Helping new students have a smooth, clear process

Clients are sold when they call already Don't have to close sales Don't have to convince Not talking about process Comparable proof in the portfolio

Still a struggle to audience-build outside of referrals 80% referrals (due to positioning) Listed on industry-appropriate directory sites SEO yields some traffic

Guest posts Massage/Day spas/Yoga journals, etc Outreach to software vendors for referrals Booker.com* guest post

How to do outreach

Workflow originally was Basecamp w/standardized messages:

Discovery:

About the Show

$100K Freelancing is a show for freelancers, by freelancers. We cover solutions to the real challenges that you and I face day-in and day-out as freelancers and consultants, building client service businesses.

$100K Freelancing By Christopher Hawkins

Episode 17 Choosing The Right Freelancing Niche w/Connie Holen

Episode 17 May 23, 2017

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