Naming products is a difficult trade, an art perhaps, perilous even. Naming a car Nova can cause trouble in Spanish-speaking locales (no go); French speakers have their fun with Audis e-tron ; knowledgeable linguists smile discreetly when they hear Starion , Mitsubishis (hoped-for) Mustang competitor. Car makers also sin with overly long names such as Mercedes-Benz AMG E-53 4MATIC+ Coup or the (All-New 2019) RAM 1500 Kentucky Derby Edition . Industry critics say that longer and longer names are a symptom of creative exhaustion. More suffixes on the boot or bonnet is just rouge on a dying product line.