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Pandora Thinks It Knows if You Are a Republican - WSJ

Next time you listen to a Bob Marley channel on Pandora Media Inc., the Internet radio service may peg you as likely to vote for a Democrat.

The Oakland, Calif., company plans to roll out a new advertising service next week that would enable candidates and political organizations to target the majority of its 73 million active monthly Pandora listeners based on its sense of their political leanings.

How can it do this? The...

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