Snapchat is making headlines again, this time after alleged comments by CEO Evan Spiegel that the app is “only for rich people” and that he didn’t “want to expand into poor countries like India and Spain.” While Snap Inc. has dismissed the allegations, people in India are deleting the app and leaving 1 star reviews on the App Store. The only problem is that some of the people protesting Snapchat have attacked Snapdeal, an Amazon- or Flipkart-like store which has nothing to do with Snapchat.
Twitternaturally hasbecome the main avenuefor witty comments and trolling thosewho mistakenly mocked Snapdeal instead of Snapchat
Guy on Snapchat DM."Bro, you need to take a stance like me. And uninstall Snapdeal."
Bro, you should learn how to read. A little.
— Sorabh Pant (@hankypanty) April 17, 2017
It was not our CEO. Don't uninstall our app.
— Farhan (@b0yblunder) April 16, 2017
Kids uninstall snapchatAdults #boycottsnapchatLegends (post 1 star reviews for snapdeal instead of snapchat)
— Jaideep Kataria (@itsjaideep12) April 17, 2017
Some of the peoplewho can indeed differentiate Snapdealfrom Snapchat, decided tolet their frustrations and anger out by commenting on Instagram photos of Miranda Kerr, Snapchat CEO Evan Spiegel’s fiancee and a world-famous top model.
Image: screenshots of Miranda Kerr’s Instagram account comments by http://indianexpress.com/
Some of the model’s fans jumped in to defend Miranda Kerr and apologized on behalf of those who ‘misrepresented India’ by leaving derogatory comments:
Image: Miranda Kerr’s Instagram
The claim about Evan Spiegel’s comments about India and Spain comes fromAnthony Pompliano, who worked at Snapchat as agrowth lead for a few weeks in 2015.
In a statement for Business Insider, Snapchat representative said: “This is ridiculous. Obviously, Snapchat is for everyone! It’s available worldwide to download for free. Those words were written by a disgruntled former employee. We are grateful for our Snapchat community in India and around the world.”
The unedited copy of Snap Inc.’s response to Anthony Pompiliano’s allegations isavailable here.
Marketing strategist, speaker and content creator, Inna, or @innavation on social media, runs InnavationLabs marketing consultancy in San Francisco and helps their brands tell their story. She set up Snapchat Daily to share all things Snapchat for business. Inna has a journalism degree from Lomonosov Moscow State University and an MBA from Imperial College London. She is also Singularity University alumna, ambassador and San Francisco Chapter lead.