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Choi+Shine Architects - The Land of Giants Tansmission Towers


2008 Icelandic High-Voltage Electrical Pylon International Design Competition


2011 Seoul Architecture Festival Global Young Architects, Seoul, Korea


2013 Tollwood Winterfestival Munich, Germany


2010 The 36th Annual Ken Roberts Memorial Delineation Competition


2013 European Capitol of Culture - Metamorphosis Marseille, France


2011 The 'Pylon for the Future', Victoria & Albert Museum, London, UK


Muse Des Science Et De La Technologie Du Canada, Ottawa, Canada


2010 Boston Society of Architects Unbuilt Architecture


2012 Yale School of Architecture, Woman in Architecture Exhibition

This design transforms mundane electrical pylons into statues on the Icelandic landscape.

Making only minor alterations to well established steel-framed tower design, we have created a series of towers that are powerful, solemn and variable. These iconic pylon-figures will become monuments in the landscape. Seeing the pylon-figures will become an unforgettable experience, elevating the towers to something more than merely a functional design of necessity.

The pylon-figures can be achieved from the modification of existing lattice towers.

The pylon-figures are designed to provide supports for the conductors, ground wires and other cables all within required clearances. These clearances are maintained in the various shown positions. The towers are largely self-supporting, sitting on concrete footings, perhaps with the addition of guy wires, depending on requirements of the loading wires.

The Land of Giants won Recognition Award at Icelandic High-Voltage Electrical Pylon International Design Competition in 2008 and received Unbuilt Design Award by Boston Society of Architects in 2010.

Upon receiving awards, the Giants has been widely published in internet and main international media such as The Telegraph, Le Figaro, Zeit, Corriere della Sera, Aftenporten & Dagbladet and Boston Globe. Furthermore, the design was introduced by British radio news, PRI The World News and CRI Beijing in China and appeared in British TV news programs such as Sky News, Channel 4 TV News, BBC News, Norwegian TV, ABC News, American CNN TV News, German TV, Bayerisches Fernsehen and French Interieurs TV. The Giants have been published in numerous international fashion, design, art, technology and science related magazines and books since 2010.

Recently, the Giants were selected as symbolic structures for Tollwood: Winter festival 2012 in Munich and also selected for European Capital of Culture Metamorphoses, Marseille-Provence 2013 in France. The design was shown as a part of exhibition on new pylon designs in Victoria & Albert Museum in London and presently, a model of the Giants is displayed as a permanent collection in Muse des sciences et de la technologie du Canada in Ottawa.

"The 'Land of Giants' is a poem for the eyes."

Elmar Burchia, Corriere Della Sera, Aug 17, 2010 

"One of the ...beautiful ideas by the worlds best creative brains".

Dezeen Book of Ideas 

"Miraculous steel giants who tread on the Icelandic fjords... Would not that be something for Germany? Filigree steel giants, strutting through the Ruhrs Emsland direction?"

Von Marlies Uken, Zeit, Germany 

"The most extraordinary power poles in the world".

Die Welt, Austria 

"One of the coolest ideas... the high-voltage monsters suddenly transformed into a major tourist attraction."

Dagsavien, Norway 

"...we (the curators) were like kids on Christmas morning delicately opening out presents."

Sean Tudor, Canada Science and Technology Museum 

"If power lines have to be above ground, then why not create works of art in the transfer of energy. Fantastic imagination, instead of dreading the dreaded pylons, folks will take trips to see what different works are in place."

Die Welt, Austria 

"The most extraordinary power poles in the world"


"Ive often pondered the ugliness of pylons. Could they ever be beautiful? Thanks to this concept the answer is yes. Not just beautiful, but poetic. Never mind practicality - imaginative concepts lead the way to the future. If extra-terrestrials ever visited us and saw this was the way we handled our power lines, they would know that we were truly civilized."


"These are SO beautiful and exactly what good design is all about - not just making something inherently ugly a bit less ugly and noticeable, but turning it right round and making it completely beautiful."


The pylon-figures can be configured to respond to their environment with appropriate gestures. As the carried electrical lines ascend a hill, the pylon-figures change posture, imitating a climbing person. Over long spans, the pylon-figure stretches to gain increased height, crouches for increased strength or strains under the weight of the wires.

The pylon-figures can also be arranged to create a sense of place through deliberate expression. Subtle alterations in the hands and head combined with repositioning of the main body parts in the x, y and z-axis, allow for a rich variety of expressions. The pylon-figures can be placed in pairs, walking in the same direction or opposite directions, glancing at each other as they pass by or kneeling respectively, head bowed at a town.

Like the statues of Easter Island, it is envisioned that these one hundred and fifty foot tall, modern caryatids will take on a quiet authority, belonging to their landscape yet serving the people, silently transporting electricity across all terrain, day and night, sunshine or snow.

The Land of Giants : RIBA Pylon Competition Entry

The Land of Giants : Proposal for Landsnet, Iceland

The Land of Giants : Proposal for Landsnet, Iceland

The Land of Giants : Proposal for 2018 Pyeongchang Olympics, Korea

Copyright 1999-2016 Choi+Shine Architects LLC. All rights are reserved.

The Land of Giants : Proposal for Landsnet, Iceland

The Land of Giants was selected by Lieux Publics, a national center for creation in public space in Marseille, to be exhibited in the Marseille - Provence, European Capital of Culture 2013 Exhibition.

Alberto Giacometti (1948)

The Land of Giants Copyright 2015, Choi+Shine Architects, LLC.The Land of Giants is protected by international patents.The Land of Giants is a trademark of Choi+Shine Architects, LLC.

Despite the large number of possible forms, each pylon-figure is made from the same major assembled parts (torso, forearm, upper leg, hand) and uses a library of pre-assembled joints to create the pylon-figures appearance. This design allows for many variations in form and height, and the cost is kept inexpensive through identical production and simple construction.

The Land of Giants : Proposal for Lysefjiord, Norway

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