Its been two years since A Dark Room iOS has been released. Michael and I want to be as open as possible with our numbers so here they are in raw format, along with a summary (approximate). If you want to crunch these numbers and possibly share any insight you find, thatd be wonderful.
These numbers are from last years developer logs:[ Month ] [ Paid Downloads ] [ Free Downloads ] [ Apple Check ] Nov 2013 403 555 Dec 2013 698 943 Jan 2014 986 1,320 Feb 2014 2,288 8,612 1,760 Mar 2014 15,428 15,172 11,600 Apr 2014 305,000 214,000 May 2014 237,000 166,000 Jun 2014 101,000 70,700 Jul 2014 29,526 5,110 22,200 Aug 2014 38,304 1,021,660 28,800 Sep 2014 28,400 19,900 Oct 2014 14,900 10,100 [ Month ] [ Amount ] Gross income (less Apples share) 553,000 My half of ADR (I happily give Michael his share) 276,500 33% income tax 91,245 12% self employment tax 33,120 Net 152,135
A Dark Room went viral in UK and US. It was the #1 premium, free to play app in the US for 18 days straight (with no feature/marketing from Apple).
I took up contract work because of the volatility of the App Store (which is why my income tax is still at 33%).
Interestingly (and again for reasons unknown), A Dark Room went viral in the UK Dec 2014. The experience and length of the virility was similar to last time, but didnt have the long running side effect of going viral in the US.
Originally, I figured that ADR being #1 in the UK somehow triggered its rise to the #1 spot in the US. Turns out thats not the case.
Around August of 2014, I released a prequel to A Dark Room called The Ensign. I loved traversing the dusty path, and wanted an extremely difficult, Dark Souls like experience. Mission accomplished, here are the numbers:[ Month ] [ Paid Downloads ] [ Free Downloads ] [ Apple Check ] Aug 2014 16,600 11,600 Sep 2014 9,800 6,880 Oct 2014 4,500 3,170 Nov 2014 3,650 2,610 Dec 2014 6,600 4,540 Jan 2015 4,990 3,470 Feb 2015 5,750 3,990 Mar 2015 3,310 2,290 Apr 2015 2,630 1,810 May 2015 2,620 41,000 1,820 Jun 2015 2,230 ($1.99) 3,080 Jul 2015 4,250 ($1.99) 4,410 Aug 2015 1,270 ($1.99) 1,885 Sep 2015 2,340 ($0.99) 9,700 1,580 Oct 2015 1,440 10,100 980 [ Month ] [ Amount ] Gross income (less Apples share) 54,115 33% income tax 17,857 12% self employment tax 6,493 Net 29,765
The prequel is doing alright. It did extremely well the first month (it was featured by Apple unsolicited). I expect The Ensign sales to stay at ~25% of A Dark Room sales.
A Noble Circle is a new game Im working on. I took a different approach with this game, being that I released a barely playable version for free. I wanted to get something out there, and show my next idea. It has been received really well. After e months of free downloads, I made it a for pay app, and am still working on it. The reviews are still very supportive, and are happy with the purchase (even though its an unfinished product).
There was a significant spike in September because Apple featured me under Best New Game Updates. It took a ton of work to build that relationship with Apple (and get this feature). Of course, the number dropped right afterwards.
It remains to be seen if A Noble Circle will be as successful as ADR or TE, but I think its too early to tell at this point (especially since I have many many opportunities to get this app featured). With regards to getting assigned a direct Apple contact, Ill be doing a detailed entry about what I went through (and what I learned) soon.
Heres a link to all my games, just in case you want to support me (or to say thank you for this data).