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Roll Your Own Analytics - PC Maffey

Google Analytics runs on over 56% of all websites. Its the backbone of ad-tech across the web. Unfortunately, for site owners like me who just want to learn how people are using their websitewhile respecting their privacythere simply aren't any alternatives that meet all my requirements. So in two days, after a couple dead-ends, I built my own using React, AWS Lambda, and a spreadsheet. This is how.