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The Robustitude of Robust The Awl

The Robustitude ofRobust

by John Patrick Leary

Tender and Delicate Persons have so many Things to trouble them, wrote Francis Bacon in 1625, which more Robust Natures have little Sense of. Two centuries later, when the New York City minister Thomas de Witt Talmage visited Boston, he was impressed by its peoples robuster natures. When a mutton chop is swallowed of a Bostonian it gives up, he wrote in Around the Tea Table, knowing that there is no need of fighting against such inexorable digestion. For the women of Boston, it is no longer fashionable to be delicate. Instead, Talmage observed, they are robust in mind and always ready for an argument.

Robust is not often used this way today, to describe bodies and constitutions: now, it is most common as an economic term, almost always accompanied by growth or economy, or as a way of marketing olive oil, coffee, wine, and tea. Its a standby in the creative-class argot in which innovation is the greatest of all virtues. Consider the precious gentrifiers of Philadelphias Edward Bok Vocational School, who are building a craft-beer bar and incubator for Do-It-Yourself (DIY) innovators, artists and entrepreneurs in a South Philly public school recently shuttered by state budget cuts to the city school district. Bok is a robust structure, built to lastor so the WPA workers who built must have thought. Now its sturdy joists and hardwood floors will support a critical mass of creatives, which must weigh a lot.

Its overuse in the press and by technology workers has been parodied by a newly coined noun formation, robustitude (although some in the tech sector use robustitude perfectly earnestly). Penn States English department, perhaps anxious that students and parents see a literature degree as professionally weak, describes its curriculum as robust. It is a popular political term of art, to describe the robust debate that politicians say they welcome, especially when they dont. For example: when Barack Obama ways he hopes to have a robust debate on his Iran policy with Republican rivals, clearly hed rather not. When Wisconsin Governor Scott Walker signed a law gutting the state governments open records law, allowing legislators to work in secret, he claimed that the move would promote robust debate with state agencies and public employees over the merit of policies, which was obviously the opposite of what it was meant to do.

New York Times, June 16, 1900

In the 19th century (and the first half of the 20th) robusts collocatesthe words appearing most often alongside itwere constitution, vigorous, ruddy, healthy, and manly. Only robust teachers for Chicago, declared a New York Times story pinpointing teachers physical weakness as the public schools biggest flaw. Robust growth, meanwhile, was a phrase still favored mostly by seed catalogs selling hardy flower bulbs. Imperial British soldiers were often described as stout and robust, and military service would make a man out of nearly anyone, even on the losing side. Carlton McCarthy, in his memoir Detailed Minutiae of Soldier Life in the Army of Northern Virginia, 18611865strong title, Carltonwrote that the experience of Confederate soldiering was fortifying, even in defeat. Many a weak, puny boy was returned to his parents a robust, healthy, manly man, he recalled.

National Contrasts (published in London, 1807): A robust Jack Tar blows smoke in the face of a ragged Frenchman in Napoleons Army

Robust began to be associated with national economies, rather than individual bodies, after World War II; this usage surged in the 1980s, and reached its current popularity in the late 1990s. Ronald Reagans economic advisors were fond of the term, invoking it with regularity as the 1982 and 1983 budgets were released amidst a recession.

New York Times, January 4, 1954

Its usage for the U.S. economy seems to track with such moments of economic crisis or uncertainty. Writing of Ronald Reagans 1982 budget, US News and World Report wrote that the Presidents advisers predict that a brisk snapback from the recession, beginning in the spring, will launch the economy on several years of robust, uninterrupted growth. And it is used this way today, as any search of the newspaper or Twitter will show: Is the US economy sufficiently robust to begin the return to normality? asks the BBC. What the US cant live without is robust economic growth, said David Axelrod on ABC News in 2010. Or, as @VetsWivesForTrump declares, We must grow the worlds strongest, most robust economy and cut spending in order to reduce the national debt. Indeed, its old roots in militarism help explain its popularity among nativists like @VetsWivesForTrump and the popular British neofascist blogger David Vance, who tweets that if all EU countries followed the robust approach of Hungary, the hordes of Invaders might think twice before seeking to impose themselves. To stop ISIS, opined a Fox News host, we need a more robust, manly version of Christianity.

Wall Street Journal, February 8, 1982

The virile connections endure even for those off the racist right. A robust economy is also often also a healthy one. These metaphors treat the economy as a bodya fit, stout paterfamilias that provides for all the nations children. Robust growth is equally shared, in the way that a expanding balloon, or Pops vigorous pot belly, gets fattest around the middle. Hence the adjectives common association with buoyed, as in buoyed by robust growth: the United States would flounder but for its stout, buoyant chum, the economy. The masculine robust metaphor raises the question of the gender pay gap, but direct uses of robust in connection to womens wages are comparatively rare. One of the few is a 2014 White House Press release on the Importance of Ensuring a Robust Tipped Minimum Wage. Is a robust economy necessarily so for women workers? Such questionsof equality, rather than sheer sizemay be too delicate for our modern robustitude to swallow.

Its no accident that economic robustitude has risen alongside the rise of lean, nimble, and agile as economic buzzwords. Nimble firms require fewer workers, working more, in the service of growth. The robust economy is a beast whose inexorable digestion must be fed, preferably by the choice cuts laid off from a nimble, lean corporation. The robust monster is never full.

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