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State of Social 2020 - Consumer HQ

Over time, a large share of users on Facebook , Instagram , LinkedIn , and Twitter are stopping creating new content and updating profiles. Many of these users also gradually shifting their content consumption from immediate friends to professional authors. This may be caused by increased "quality bar" for passing algorithmic feed filter and drives everyday users to find new places to create and share "low effort" content. Some of that content creation energy is going to chat communities on Discord and Slack , as well as close friends-and-family chats on WhatsApp and Telegram .