The last time Hackerfall tried to access this page, it returned the errorUnknown exception of type TooManyRedirects. A cached version of the page is below, or clickhereto continue anyway

TurboTax Takes Aim at Smaller Rival in Fight for Filers - Bloomberg

TurboTax Takes Aim at Smaller Rival in Fight for Filers

Iowa-based TaxActspent 18 years becoming the alternative filingsoftware. Its rivalsarenot amused.


February 22, 2016, 7:00 AM EST

The annual battle of tax preparers is nasty, brutish, and short. TurboTax, which dominates online filing, and H&R Block Inc., with 10,000 U.S. locations, have three months to win over taxpayers before this year's April 18 deadline. Sparing no expense in their Hobbesian struggle, TurboTax hired Academy Award winner Anthony Hopkins as an unlikely Super Bowl pitchman, and H&R Block vowed to reward customers with $32 million, $1,000 at a time.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.

Read this article on the Terminal Request a demo to learn more

If you believe that you may have received this message in error please let us know.

Continue reading on