A few weeks ago, I sent a wireframe to a client and asked for their feedback. Although I tried to guide them on what I was looking for,my wireframes were met with 20-something bullet-points on what “needed” to be changed.
There was no mention of the reasoning or the problems they were trying to solve with the prescribed solutions, just a list of instructions.
It would have been easy for me to blame the client, tell them to find another monkey, then go pout with my designer buddies but instead I decided it was my fault. No one knows how to give good feedback instinctively. It’s just not something we’re born with.
I ended up creating a special document for my clients that went into detail on how to give effective feedback. I’ve since added it to every single new project and routinely send it to my clients as a reminder on how to discuss my work. I’ve saved a ton of time from it.My clients have too.
It’s yours free.
This page will walk you through how to give me really effective feedback on whatever I just sent you.
DO feel free to go negative about things you dont like. If you dont tell us what you think isnt working, well show you the same thing again and again.
DO point out and go into as much detail as possible as to why you feel something is not working. More than anything, your reasoning is critical to solving the problem.
DO speak to your goals and priorities for the project.
DO tell us why were wrong about certain design and development decisions weve made. Part of the process is finding those holes.
DO limit the amount of people participating in the review cycle to as small as possible – for faster, more succinct feedback.
DONT mock up designs or alterations to our designs or code in photoshop, word, or any other program. Doing so is counter productive because we then must reverse engineer the whole thing to find out what you were trying to solve. This results in lost time, and budget.
DONT prescribe solutions, because prescriptive feedback also needs to be unpacked, and reverse engineered to get to the real issue.
Bad Move the twitter button to the left Better We want more importance placed on the social media sharing tools.
DONT forget you hired design and development experts and your job is to be the business expert.
It tells you exactly what you should and shouldn’t do in order to give damn good feedback on even the most complex freelance projects. All I ask is that ifyou really like it, make sure to share it with your friends and tell them how you found it.